CHANGE MANAGEMENT & HR- Leadership Styles and Change Approaches in HR

 

CHANGE MANAGEMENT & HR

BLOG 3

 

Leadership Styles and Change Approaches in HRM

Introduction

In today’s fast moving business environment, the ability to lead change effectively has become a crucial capability for HR practitioners and senior leaders alike. Organizations face constant pressure from digital disruption, talent shortages, economic shifts, or competitive forces and each type of change requires the right leadership approach. This is where the frameworks of Dunphy and Stace (1988) and Thurley (1979) become highly valuable, as they link leadership styles with types of change, levels of resistance, and organizational urgency. This article explores their recommendations, focusing on leadership styles such as collaborative, consultative, directive, and coercive, and connecting these to incremental vs. transformational change. To make this practical, the discussion includes real-life examples and highlights what HRM can learn from these models.

1. Dunphy & Stace (1988)

 Matching Leadership Style to Change Context

Dunphy and Stace’s contingency model argues that no single leadership style works for all change situations. Instead, leaders should adjust their approach depending on organizational circumstances including internal politics, resistance levels, and urgency. Their model identifies four key leadership styles


Collaborative Leadership

Collaborative leadership involves wide participation, shared decision making, and open dialogue. This style works best when,


• The environment is stable or moderately dynamic.
• Resistance is low to moderate.
• Employees have useful knowledge and want to contribute.


HR plays a central role here by creating forums for dialogue, facilitating cross functional workshops, and ensuring employees feel psychologically safe to contribute. Collaborative leadership aligns well with incremental change, where organizations refine processes rather than overhaul them.

Consultative Leadership

Consultative leaders still retain decision making authority but seek structured input from employees. This approach suits environments were,


• Leadership prefers speed but values employee insight.
• Resistance is moderate.
• The change is somewhat significant but not radical.


HRM supports consultative change through employee surveys, focus groups, and targeted communications. This approach fits both incremental and smaller transformational shifts.

Directive Leadership

Directive leadership involves faster decision making with limited employee involvement.

It is appropriate when,


• Urgency is high.
• Resistance is significant.
• The organization needs clear, authoritative guidance.
Directive leadership is often required during rapid transformational change for example, during a crisis, major restructuring, or new competitive threat. HR’s role here is to support leaders through clear communication, reskilling initiatives, and strong performance management.

Coercive Leadership

Coercive leadership characterized by forceful, top-down changes used only in extreme situations. These include,


• Organizational survival threats.
• Intense opposition.
• Severe financial or compliance issues.


HR’s involvement becomes highly sensitive, consultation may be limited, and the focus shifts to legal compliance, restructuring logistics, and risk management. Dunphy and Stace warn that coercive leadership should be rare due to its long-term cultural costs.

2. Types of Change: Incremental vs. Transformational

Incremental vs. Transformational


Dunphy and Stace also distinguish between incremental and transformational change, enabling HR to evaluate which leadership style fits best.

Incremental Change
Incremental change involves gradual, continuous improvements. Examples include refining workflows, improving customer service processes, or updating HR policies.

• Best suited leadership styles- Collaborative or Consultative
• HR’s role- Engagement, communication, skill development, employee involvement
• Benefits - Lower resistance, builds trust, maintains culture

Incremental change aligns naturally with environments where stability exists and the goal is optimization rather than disruption.

Transformational Change
Transformational change is large-scale, organization-wide, and significantly alters how the business operates. Examples include digital transformation, global restructuring, or adopting an entirely new business model.

• Best suited leadership styles- Directive or Coercive (in extreme cases)
• HR’s role- Talent redeployment, leadership development, major communication strategies, workforce redesign
• Risks-Higher resistance, potential drop in morale, cultural shock

Transformational change benefits from strong, clear leadership that can navigate uncertainty and urgency.


3.Thurley (1979): Approaches to Managing Change

Thurley’s five approaches directive, bargained, hearts and minds, analytical, and action-based complement Dunphy and Stace by offering additional nuance. Several overlap directly with the leadership styles already discussed.

 

Directive Approach

Mirrors directive leadership: the change is imposed by senior leaders. This is appropriate for high-urgency transformations, restructures, or compliance-driven changes.

 

Bargained Approach

Used especially where unions or formal employee groups are involved. HR negotiates terms, timelines, and impacts. This sits between consultative and directive leadership depending on negotiation dynamics.

 

Hearts and Minds Approach

Similar to collaborative leadership, the focus is on securing emotional commitment. HR plays a major role in storytelling, culture-building, and engagement.

 

Analytical Approach

This is driven by data, planning, and structured problem-solving. Leadership works with HR and analysts to model scenarios, making it suitable for incremental change.

 

Action-Based Approach

Similar to agile or experimental change, this method uses trial-and-error. Leadership encourages teams to experiment; HR supports this through training, flexible structures, and feedback loops.

 

 

Together, Thurley and Dunphy & Stace give HR a full toolbox for selecting the right approach based on context.

 

Real-World Examples

 A) Netflix’s Digital Transformation

Netflix’s shift from DVD rental to streaming is a powerful example of directive transformational change. Leadership moved decisively, reshaping the entire business model. HR had to support major reskilling, workforce reshaping, and cultural change toward innovation and risk-taking. This reflected Dunphy & Stace’s view that transformational change requires strong, centralized direction to overcome resistance and enable rapid shifts (Hastings, 2015).

 B) Toyota’s Continuous Improvement Culture

Toyota’s “Kaizen” philosophy is a classic example of collaborative incremental change. Teams at all levels are encouraged to identify small, ongoing improvements. HR plays a major role in training employees on problem-solving tools and ensuring a supportive culture. This aligns perfectly with Dunphy & Stace’s collaborative style and Thurley’s “hearts and minds” approach (Liker, 2004).


Conclusion

Effective change leadership is not about finding the “best” style but choosing the right style for the situation. Dunphy and Stace’s model gives HR practitioners a clear way to match leadership approaches to levels of resistance, stability, and urgency. Meanwhile, Thurley’s approaches add depth by highlighting emotional, analytical, and negotiated pathways to change. For incremental improvements, collaborative and consultative styles help build involvement and sustain cultural alignment. For transformational shifts, directive leadership occasionally coercive provides the clarity and speed needed to navigate upheaval. Ultimately, HR’s responsibility is to guide leaders in selecting the appropriate style, prepare employees through communication and capability-building, and ensure that change is both effective and humane. By understanding these classical models, HR professionals can better support organizations facing the increasingly complex challenges of today’s business landscape.

 

 

References

Dunphy, D. and Stace, D. (1988) ‘Transformational and coercive strategies for planned organizational change: Beyond the OD model’, *Organization Studies*, 9(3), pp. 317–334.

Available at: https://journals.sagepub.com/doi/10.1177/017084068800900302

Hastings, R. (2015) Netflix Culture: Freedom & Responsibility. Netflix. Available at: https://jobs.netflix.com/culture

Liker, J.K. (2004) *The Toyota Way: 14 Management Principles. New York: McGraw-Hill. Available at: https://books.google.com/books?id=5jKfQgAACAAJ

Thurley, K. (1979) ‘Approaches to organizational change’, International Studies of Management & Organization*, 9(3), pp. 1–20.

 

 

Comments

  1. Chiranthi, this blog gives valuable insight for HR practitioners by matching leadership styles to different types of organizational change. It utilizes Dunphy & Stace’s model and Thurley’s approaches to demonstrate that change leadership is context dependent, factoring in urgency, resistance, and readiness.
    • Incremental change requires collaborative or consultative leadership.
    • Transformational change demands a stronger directive action.
    The use of Netflix and Toyota examples makes the theory practical and easy to understand. It's a well-structured guide for choosing the right leadership approach in various change situations.

    ReplyDelete
    Replies
    1. Thank you so much for this thoughtful and well-summarized reflection. I’m really glad the connection between leadership styles and different types of organizational change came through clearly, especially through Dunphy & Stace and Thurley’s frameworks. Your breakdown of when collaborative versus directive leadership is most effective is spot on, and I’m happy the Netflix and Toyota examples helped make the theory more practical. I truly appreciate you taking the time to share such an encouraging and insightful comment.

      Delete
  2. It's important to warn people about the long-term cultural costs of coercive leadership. I've seen companies get short-term compliance by making big changes from the top down, but then they lose trust and talent. The short-term benefits almost never make up for the long-term damage to employee engagement and company culture.

    ReplyDelete
    Replies
    1. You’ve raised a very important point, and I completely agree with your perspective. Coercive, top-down change may deliver quick wins, but as you said, the long-term cultural cost is almost always far greater eroding trust, increasing turnover, and weakening the very capabilities needed for future transformation. Sustainable change depends on credibility, transparency, and involvement, not fear or pressure. Your practical insight reinforces why leaders must look beyond short-term compliance and focus on building a culture that people genuinely want to support and grow with. Highly appreciate your practical approach on the comment, Thanks again.

      Delete
  3. Excellent focus on how leadership styles influence change outcomes. I liked how you showed that directive leadership might work at first but transformational styles often last longer. I think organisations underestimate just how much leadership style must evolve for effective change.

    ReplyDelete
    Replies
    1. Thank you so much, Shashi, for your thoughtful reflection. I’m really glad the contrast between directive and transformational leadership resonated with your point is absolutely right that many organizations underestimate how much leadership style must evolve for change to truly stick. Short-term direction can initiate movement, but long-term transformation always depends on inspiration, empowerment, and sustained engagement. I truly appreciate you taking the time to share such a meaningful insight.

      Delete
  4. This is a very well-written and insightful analysis of how leadership styles directly influence the success of organizational change. I really like how you connected Dunphy & Stace’s contingency model with Thurley’s approaches to show that there is no one-size-fits-all method leadership must adapt to urgency, resistance, and the scale of change. Your explanation of collaborative, consultative, directive, and coercive styles is clear and practical, and the real-world examples of Netflix and Toyota make the concepts easy to understand. The HR perspective is especially strong, showing how HR practitioners support communication, capability-building, and cultural alignment at each stage. Overall, this blog provides a very balanced and academically grounded view of how HR can guide leaders in selecting the right approach to change.

    ReplyDelete
    Replies
    1. Thank you so much for this encouraging and thoughtful feedback. I truly appreciate how you highlighted the importance of adapting leadership style to the level of urgency and resistance your point reinforces exactly why Dunphy & Stace’s contingency model remains so relevant in today’s organizations. I’m also glad the Netflix and Toyota examples helped bring the theory to life, because practical context is often what makes these models easier to apply. Your observation about HR’s role in capability-building and cultural alignment is spot on, and it’s a perspective I fully agree with. Thank you again for taking the time to share such a meaningful and well-articulated comment.

      Delete
  5. How should HR choose between collaborative and directive leadership when both speed and employee involvement are important during a change?

    ReplyDelete
    Replies
    1. Thank you, my friend, for raising such an important and practical question. You’re absolutely right that many real-world change initiatives require both speed and meaningful employee involvement and finding that balance is one of HR’s biggest challenges. I would agree with your point that leadership style can’t be chosen in isolation HR must assess readiness, risks, and the cultural impact before recommending a collaborative or directive approach. At the same time, I’d challenge us to consider whether a hybrid model is sometimes the best path, where leaders set clear non-negotiable priorities (directive) while still co-creating solutions and workflows with employees (collaborative). It’s often in that middle ground that organizations achieve both momentum and commitment.

      Delete
  6. This blog offers an exceptionally valuable, contingency based framework for effective change leadership in HRM. This analysis brilliantly applies Dunphy and Stace's contingency model proving that effective change requires matching leadership style (Collaborative, Consultative, Directive) to the context (incremental vs. transformational change, urgency and resistance). By integrating Thurley's approaches ("Hearts and Minds" vs. "Directive") The blog equips HR with a crucial strategic tool. The examples of Netflix (Directive Transformational) and Toyota (Collaborative Incremental) clearly illustrate why HR must select the appropriate style to ensure successful, sustainable and people centered change.

    ReplyDelete
    Replies
    1. Thank you so much for this generous and insightful reflection. I really appreciate the way you captured the core intention of the blog showing that effective change leadership is always contingent on context rather than a one-size-fits-all formula. Your point about how Dunphy & Stace and Thurley together create a practical decision-making framework for HR is spot on, and I’m glad the Netflix and Toyota examples helped demonstrate how these models play out in real organizations. Your feedback reinforces the importance of HR acting as a strategic guide in selecting the leadership style that ensures not only successful implementation but also sustainable, people-centered transformation.

      Delete
  7. Uses Dunphy & Stace and Thurley's frameworks to clearly guide HR practitioners by effectively connecting leadership styles with various organizational change types. The practical applications of directive-transformational and collaborative-incremental techniques are demonstrated by the real-world examples of Netflix and Toyota. A quick explanation of how HR may assess the success of these leadership strategies throughout change projects would be one way to improve the blog even further.

    ReplyDelete
    Replies
    1. Thank you very much for this thoughtful and encouraging feedback it truly means a lot. I’m glad to hear that the use of Dunphy & Stace and Thurley’s frameworks helped make the leadership change alignment clearer from an HR perspective, and that the Netflix and Toyota examples added practical value. Your suggestion about including guidance on how HR can measure the success of different leadership approaches is an excellent point, and I will definitely consider adding a section on key metrics and evaluation methods in future revisions. I really appreciate your support and the constructive insight you’ve shared here.

      Delete
  8. This blog offers a clear and well-articulated analysis of how leadership styles influence the effectiveness of organizational change. By integrating Dunphy and Stace’s contingency model with Thurley’s five approaches, the article successfully demonstrates how different leadership behaviours align with incremental and transformational change contexts. The discussion is strengthened through practical examples such as Netflix and Toyota, illustrating how leadership style determines the pace, participation and cultural impact of change. Overall, the blog provides a comprehensive and theoretically grounded perspective that highlights HR’s strategic role in guiding leaders to select context-appropriate change approaches and ensuring that transitions remain both effective and people-centred.

    ReplyDelete
  9. Thank you for such a thoughtful comment. I’m really glad the integration of Dunphy & Stace’s model with Thurley’s approaches resonated, as the aim was to show how leadership behavior must shift depending on the scale and nature of change. Your reflection on how the Netflix and Toyota examples clarified the practical impact of leadership style is especially encouraging, because grounding theory in real organizational settings is exactly what I hoped to achieve. I also appreciate your emphasis on HR’s strategic role it’s a vital reminder that effective, people-centered change depends on HR’s ability to guide leaders with both insight and context.

    ReplyDelete
  10. Hi Chiranthi, What I found especially insightful in this blog is how clearly it illustrates that choosing a leadership style is not just a theoretical exercise, but a strategic decision that shapes employee experience, trust, and long-term cultural stability. The comparison between incremental and transformational change is very practical, because it reminds HR professionals that small improvements require space for voice and collaboration, whereas urgent, disruptive shifts call for clarity and decisive direction. I also appreciate the addition of Thurley’s five approaches. It adds nuance beyond the four leadership styles and reinforces that real change requires both structure and emotional connection. A very thoughtfully constructed piece.

    ReplyDelete
    Replies
    1. Thank you so much for your thoughtful and detailed feedback! I’m glad the focus on leadership style as a strategic decision resonated with you, and that the comparison between incremental and transformational change felt practical. I also appreciate your recognition of Thurley’s five approaches it’s exactly that nuance and combination of structure with emotional connection that I hoped to highlight. Your reflections really capture the balance needed for HR to guide meaningful and sustainable change.

      Delete
  11. A well-balanced reflection on how effective change leadership depends on situational fit, not a one-size-fits-all approach. By leveraging models like Dunphy & Stace and Thurley, HR can help leaders choose the right style, whether collaborative or directive, while ensuring change remains both effective and humane. Insightful and highly relevant for today’s complex organizational environments.

    ReplyDelete
  12. Chiranthi, you highlight an important reality about coercive leadership. Organisations may achieve short-term compliance through top-down pressure, but the long-term cultural cost is significant. Trust erodes, engagement weakens and talented employees eventually leave. The temporary gains rarely compensate for the lasting harm to morale and culture. This is a timely reminder that sustainable leadership requires respect, participation and psychological safety.

    ReplyDelete

Post a Comment

Popular posts from this blog

CHANAGE MANAGEMENT & HRM

BLOG 5 CHANGE MANAGEMENT & HRM- HRM Strategic Role in Managing Change